Privacy Policy

Privacy Policy

Harley-Davidson, Inc.'s Online Privacy Policy
as of 3/2/2006

Who we are

This site is operated by Harley-Davidson, Inc. for itself and its subsidiaries and affiliates, including Harley-Davidson Motor Company, Buell Distribution Corporation and Buell Motorcycle Company (all of these subsidiaries and affiliates are collectively referred to in this privacy policy as "Harley-Davidson/Buell"). This privacy policy applies to the practices of Harley-Davidson/Buell with respect to the information it collects about you online at its Web sites, including, www.harley-davidson.com and www.buell.com.

Please note, Harley-Davidson/Buell's Web sites are located in the United States and Harley-Davidson/Buell may collect, store and process your personal information in the United States or in other countries outside of the country in which you live. The United States and/or these countries may not offer a level of privacy protection for your personal information as great as is offered in the country in which you live.

The information we collect

Harley-Davidson/Buell collects your Customer Identifiable Information if you visit our Web sites and wish to register, purchase products, obtain information regarding one of our products or services (e.g., rentals), enroll as a member in our communities (e.g., H.O.G.), request other information (e.g., investor information), or otherwise communicate with us about our offerings. "Customer Identifiable Information" means any information relating to a natural person who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity. The Customer Identifiable Information we collect about you can include name, address, telephone number, e-mail address, credit card number and expiration date, password, preferred E-Commerce dealer, purchase history, IP address, what Web sites visitors come from, which pages are visited at this Web site, and information about online activities that are directly linked to them. This information may be merged with other information Harley-Davidson/Buell already knows, such as whether you are the owner of a Harley-Davidson® or Buell® motorcycle, whether you are a member of H.O.G.® or BRAG®, whether you hold a Harley-Davidson® Chrome Visa® card, etc., or information available from other sources such as credit card verification and credit services and dealers.

How we use the information

Harley-Davidson/Buell will collect and use your Customer Identifiable Information to render services to you; respond to your inquiries; market and sell to you products, programs, and services offered by Harley-Davidson/Buell; and market and sell to you Harley-Davidson/Buell products, programs, and services offered by its dealers, authorized rental operators, and business alliance companies. In addition, Harley-Davidson/Buell may use Customer Identifiable Information to conduct other legitimate business activities, such as protecting the security of the Web sites and of Harley-Davidson/Buell's networks, guarding against potential liability, engaging in debt collection, responding to a court order or subpoena, preventing fraud, complying with law, and complying with a legally permitted inquiry by a government agency or regulator.

If necessary for the purposes mentioned above, Harley-Davidson/Buell may transfer your Customer Identifiable Information to third parties and these third parties may use your Customer Identifiable Information for such purposes. These third parties may include Harley-Davidson/Buell's dealers, advisors, rental operators, companies providing products and services (such as IT systems suppliers) to Harley-Davidson/Buell and, to the extent required by law, regulatory authorities (including tax authorities). Harley-Davidson/Buell also may transfer your Customer Identifiable Information to its business alliance companies that have entered into a contract with Harley-Davidson/Buell to offer, endorse, or sponsor a Harley-Davidson/Buell product, program, or service.

If the version of this Web site you are using allows you to purchase products or services online, your Customer Identifiable Information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Your name, address, e-mail address, telephone number and, where applicable, credit card information and purchase details, will be shared with the participating Harley-Davidson and/or Buell dealer who will fulfill your order. Please note that Harley-Davidson and Buell dealers are independent from Harley-Davidson/Buell. However, the participating dealers have agreed not to use Customer Identifiable Information submitted in connection with an order made through this Web site for any purpose other than the purposes identified above.

Harley-Davidson/Buell is in the process of contractually requiring other third parties to whom we transfer your Customer Identifiable Information to use your Customer Identifiable Information only within the context of their agreement(s) with Harley-Davidson/Buell, and only for the purposes stated above, including direct marketing of products or services to you. At present, however, not all third parties are so contractually bound, and some third parties may use your Customer Identifiable Information for other purposes. In addition, some third parties that have received your Customer Identifiable Information may not be required to allow you to opt out of their use of such information for direct marketing.

In addition, in the event that all or any part of the Harley-Davidson/Buell corporate family is sold to a third party, we may transfer Customer Identifiable information to the third party buyer as part of the assets of the business.

We may share anonymous aggregated demographic and general trend information with any third party we choose.

Your choices

harley-davidson.com

You may request, at any time, that the Customer Identifiable Information you provide on the Registration page or when updating your profile not be used for direct marketing purposes by harley-davidson.com, or transferred by harley-davidson.com to third parties for marketing purposes, by unchecking the box in the My Personal Info page of the My Profile section.
Changing the selection in the My Personal Info page of the My Profile section will not remove your Customer Identifiable Information from other Harley-Davidson/Buell programs in which you may have enrolled through Harley-Davidson/Buell's Web sites or from other lists maintained by Harley-Davidson/Buell. Nor will it remove your Customer Identifiable Information from lists maintained by Harley-Davidson and Buell dealers (including dealers who received your Customer Identifiable Information to fulfill your online purchases), rental operators, business alliance companies, and persons and companies providing services to Harley-Davidson/Buell. You should contact these third parties directly if you have any questions or concerns regarding their use of your Customer Identifiable Information.

buell.com

If an online profile page is available on the version of buell.com you are using, you may request in the profile page that the Consumer Identifiable Information you provide not be used for direct marketing purposes by buell.com, or be transferred by buell.com to third parties for marketing purposes. If there is no online profile page available, certain e-mails sent to you from buell.com will contain an unsubscribe link. You can use this link to request that no more e-mails be sent to you from buell.com.

Making such a request on your profile page (if available) or using the unsubscribe feature found in certain buell.com e-mail messages, however, will not remove your Customer Identifiable Information from other Harley-Davidson/Buell programs in which you may have enrolled through Harley-Davidson/Buell's Web sites or from other lists maintained by Harley-Davidson/Buell. Nor will it remove your Customer Identifiable Information from lists maintained by Harley-Davidson and Buell dealers (including dealers who received your Customer Identifiable Information to fulfill your online purchases), rental operators, business alliance companies, and persons and companies providing services to Harley-Davidson/Buell. You should contact these third parties directly if you have any questions or concerns regarding their use of your Customer Identifiable Information.

Our use of "cookies" and other computer information

As is the case with many sites, when you visit our site and complete a registration form, we will place a "cookie" on your computer, which helps us identify you more quickly when you return. Cookies are small pieces of information stored by your browser on your computer's hard drive and are used in website system administration to keep track of movement of an individual from one screen to another. We will use "cookies" alone or in conjunction with other devices described below, to understand how you arrived at our Web sites, to determine which pages or information you find most useful or interesting at our own Web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you. This information may also be used by our staff to detect and resolve Web site problems and to assist with customer support concerns.

Most Web browsers automatically accept cookies, but you can usually change your browser settings to prevent acceptance a "cookie" offered by a Web site. If you experience any problems using our website, please contact Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, Wisconsin 53208 USA, Attention: E-Commerce Dept., or e-mail us at hdonline@harley-davidson.com.

We also use transparent GIF files, or pixel tags, and similar technologies to help manage online advertising. These files, which are provided by our third party ad management partners, enable our ad management partners to recognize a unique cookie on your Web browser. This, in turn, allows our ad management partners to provide us with data concerning visitors' activities on our site, track and measure the performance of our marketing efforts and assist in the delivery of relevant marketing messages. These technologies are placed by us, or by another third party who works with our ad management partners to provide these services. With both cookies and pixel tag technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address. For more information about advertising networks, including information about how to opt out of these technologies, click here, http://www.networkadvertising.org/consumer/opt_out.asp.

Our approach to data security

To prevent unauthorized access to your Customer Identifiable Information, we have put in place physical, electronic, and managerial procedures (including Secured Socket Layer technology for credit card transactions). We will use various electronic means to keep transaction information transferred over the Web as secure as generally available transaction technology reasonably permits.

Our commitment to children's privacy

We recognize the importance of protecting the privacy of children. For this reason, we do not collect or maintain information from children we know are under 13 except as permitted by law.
How can you access or correct your information?

If you are a registered member of harley-davidson.com, you can access and correct the Customer Identifiable Information that we collect about you on harley-davidson.com by going to the My Personal Info page of the My Profile section and editing your profile.

If an online profile is available on your version of buell.com, you can access and correct the Customer Identifiable Information that we collect about you on buell.com by visiting buell.com and editing your profile. You can also unsubscribe to buell.com e-mails by selecting the unsubscribe link that will be included in certain buell.com e-mails.

You should address any other questions about, or requests concerning the handling of your Customer Identifiable Information to: Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, Wisconsin 53208 USA, Attention: E-Commerce Dept., or e-mail us at hdonline@harley-davidson.com. Reasonable steps will be taken to verify your identity before granting access or making corrections to your Customer Identifiable Information.

Collection of information by third parties

Our Web pages may offer promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain Customer Identifiable Information that visitors voluntarily submit to participate in the activity. We have no control over these third parties' use of this information and we encourage you to consult their privacy policies for more information on their privacy practices.

In addition, you should be aware that the issuer of your credit card may also independently collect information about your online purchase. We have no control over these third parties' use of information. You should consult you credit card issuer's privacy policy for more information on its privacy practices.

How to contact us

If you have questions about our Privacy Policy or its application, please write to us at: Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, Wisconsin 53208 USA, Attention: E-Commerce Dept., or e-mail us at hdonline@harley-davidson.com.

Links

To improve your Web experience, and to offer you products in which you might be interested, we provide links to business alliance companies, Harley-Davidson and Buell dealers, and other third-party sites. When you click on one of these links, you will be transferred out of our Web site and connected to the Web site of the organization or company that you selected. Because Harley-Davidson/Buell does not control these sites (even if an affiliation exists between our Web sites and a third party site), you are encouraged to review their individual privacy notices. If you visit a Web site that is linked to our sites, you should consult that site's privacy policy before providing any Customer Identifiable Information.

Changes in practices

This Privacy Policy may change from time to time, and any changes will be posted here. If we materially change our privacy practices to permit us to share more information about you than we stated we would share, or to permit disclosures of information about you to additional types of parties, we will take reasonable measures to inform you of these changes in advance. You will then have a reasonable opportunity to change your opt-out preference.

Legal Notice

A link to our Legal Notice can be found in the footer of every page on harley-davidson.com and buell.com.